SEO

4 Simple SEO Mistakes That Might Cost You Big Time

 

The contemporary world of digital commerce presents a cut-throat competition. With almost every business vying for the top rank on SERP, there is no room for mistakes. From the choice of keywords to website design to preparing contents- everything has to be perfect to stand out in the competition. Are you about to set out for SEO campaign? Well, that’s great but make sure to steer clear of these common search engine optimization mistakes mentioned below.

 

Not focusing on “specific” keywords

 

Keywords are the heart & soul of your promotional content and a vital aspect of any SEO campaign. You have to be as “specific” as possible here to attract your exact target audience. A lot of companies take generic keywords to pull in large volumes of traffic. Yes, they are able to do that given the generic quotient but end up with no or sparse conversion. Let’s say, you have a women’s shoe store in Malta. Now, if you choose “shoe store Malta” for your keyword, it can’t specify exactly what kind of shoes you sell. It would be misleading for your traffic. But if you go for “women shoes Malta” or even more narrowed “women pumps Malta”- it will ensure your website gets clicks from only those who are genuinely interested in your particular type of footwear.

 

Not concentrating on local optimization

 

One of the biggest mistakes spotted in SEO Malta campaigns is lack of local optimization. If your business especially serves a particular locale, you have to mention the name of the place in your keyword. For example, say you are a florist in Valletta which means you specifically serve to Valletta residents. Now, if your keyword goes something like “Malta florist”- would that appeal to Valletta people looking for florists in the city? No. It would bring traffic to your site from other cities which would be useless to your business as you only serve across the capital.

 

Not getting unique descriptions for meta descriptions and title tags

 

Search engines consider the descriptions in title tags and meta tags while crawling a website. If there is no description or no relevant description in those tags, search engines won’t be able to index your pages properly. . Thus, it’s important that you get proper text descriptions for title and meta tags, in relevance to the specific content these tags represent. You should also be careful to get right textual descriptions for the alt tags for your images.

 

Not tracking the SEO results

 

You will never know the viability of your chosen SEO strategies or keywords for your campaign if you don’t track them. Regular tracking of the campaign is always crucial to gather the right understanding on what’s actually working for you- and most importantly, what’s not.

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