What’s the first thing you look at when you check someones profile? Most of us read the bio first and that is one of the decisive factors when deciding whether to follow or not follow that person. If your bio is not filled out or is not very descriptive, you are missing out on potential followers. Unlike the 140-character limit for tweets, Twitter gives you 160 characters for your bio. Use them all! In this post I will focus only on the bio section of your Twitter profile.
Will having a bio and website link in your Twitter profile really make a difference in the number of followers you have? The answer is yes. I’ve found an interesting research post on whether having a Twitter bio will get you more followers. You can read it here. Statistics in this report show that Twitter profiles that contain a bio will attract eight timesas many followers as one without a bio.
While writing a good bio in 160 characters can be quite a challenge, keep in mind that you don’t have to tell us everything about you. Focus on a few critical keywords that really describe you. These keywords will also be used when people run a search on Twitter. Think about it as SEO (search engine optimization) for Twitter. Just as you would when optimizing a website for search engines, when you write your Twitter bio think about what kind of followers you want to attract.
My recommendations when writing a Twitter bio:
Be you and be real, and tell us what you do and what you like. Do not rush, take timeto create the best bio you can. Describe yourself, mention your hobbies or interests. And finally, think about your niche and what kind of followers you want to attract – so select your keywords wisely.
If you haven’t taken the time to write a proper Twitter bio, now is a good time to do so. And for the love of god, please do not tell us that you are an expert or guru. Really, just don’t.