If you want to stay on top of what is going on with your or someone else’s online brand (blog or website), you will want to pay attention to what is being said or who links to it. Searching for keywords and hashtags on Twitter will not be good enough for you. You will want to search for website links as well. But since pretty much everyone on Twitter uses an URL shortening service, Twitter’s search will not return good results. Don’t get me wrong, Twitter’s search is great, but it has a few shortcomings. One of them is that it can’t catch those tweets that have linked to a website or blog, because the URL have been shortened. This is where BackTweets comes into play.
With BackTweets you can search for links on Twitter. You simply enter the URL you want to search for and it will automatically resolve shortened URLs and return a chronological list of tweets with the requested link.
In addition, BackTweets provides an RSS feed so that you can be notified automatically as new relevant tweets appear.
With this tool I am able to find many tweets that I was unable to find with Twitter search. BackTweets has become one of the Twitter tools that I use on a regular basis. And if you need to stay on top of what’s being said on Twitter, you should take a closer look at it too.